Connecting the running industry

15 - 17 September 2022

Join the conference








Ramboll Stockholm Half

From September 15th to 17th, 2022 in Norra Latin Conference Center in Stockholm, Sweden, the third edition of the European Running Business Conference will bring together event organizers, suppliers, federations, and media from around Europe and the World.

Join other running industry leaders and share with them your ideas and practices. Discuss your problems and solutions that you can find together and implement.

Discover new tech solutions and exciting products that will boost your event participation and increase runners' satisfaction.

Get tools and guidelines to improve your race experience

Get inspired about how to increase your number of participants

Network with other organisers, media, federations and suppliers

Share & learn best practices from the industry leaders


Geoff Wightman

Elin Mendola


Malin Berge

Guy Horne

Åsa Edlund Jönsson

David Fridell

Jaclyn Levi

Alessio Punzi

Jan Olsson

Laurent Leloup

Paco Borao

Peter Berggren

Staffan Movin

Thorsten Greisbach

Pierre Duvelleroy

Virgil Andrew


Morning to midday - Arrival & Accreditation

06:30 - 10:30Pre-Conference meetings and networking (before the ERBC starts)
Flow 1
Trail, Ultra and Marathon running, meeting and networking
06:30 - 07:15Where are we today and where are we heading?
07:30 - 08:15Trail, Ultra and Mountain running and its international growth
08:30 - 09:15Sustainable growth models
09:30 - 10:15Future in nature, conclusions
Flow 2
All about timing and registrations, meeting and networking
06:30 - 07:30MYLAPS meeting
08:00 - 09:15RACE RESULT meeting
08:00 - 08:45HAKU meeting
Flow 3
Race Technology, meeting and networking
06:30 - 07:15GetPica meeting
07:30 - 08:15TracX meeting
08:30 - 09:15GivenGain meeting
09:30 - 10:15Njuko meeting
Flow 4
Swedish Mass participation and events (by invitation only)
07:30 - 08:15Lobbying
08:30 - 09:00Communication
09:00 - 10:00Best practice
10:00 - 10:30Road Map
10:30 - 12:15Free time to network outside before ERBC 2022 starts

Thursday afternoon

The theme of the afternoon:

In the eye of the runner, putting the runner first!

12:00 - 12:30Speed dating – where do we come from - To open the ERBC 2022
Flow 1
The Nordic Model Strength in Numbers
12:30 - 13:15Clubs by the runners and for the runners
13:15 - 14:00Event portfolio beyond running events only
14:30 - 15:15Building the regional narrative as way to go
15:15 - 16:00Future of the Nordic Mode
Flow 2
Going Off-Road: Trail, Ultra and Mountain running
12:30 - 13:15What can we learn from the UTMB brand and expansion?
13:15 - 14:00Beyond your limits? Ultra and Mountain as ultimate experiences
14:30 - 15:15World of Trail and where it leads us? Running into the unknown.
15:15 - 16:00Future of the Off-Road
Flow 3
Product by the runner and for the runner
12:30 - 13:15How to drive international participants?
13:15 - 14:00How to create engaging content that will attract runners?
14:30 - 15:00Who is the new runner and how to target them?
15:15 - 16:00Future of the runner focused industry
Flow 4
Data & Technology, engagement limits
12:30 - 13:15GDPR Practices, learnings, and limits
13:15 - 14:00Runner Engagement 365
14:30 - 15:15Community Management
15:15 - 16:00Digital transformation from the race organizer perspective
16:30 - 19:00Welcome Dinner and ERBC Opening Stockholm City Hall

The theme of the morning:

How disruption can be something positive?

The theme of the afternoon:

How to transform to be financially sustainable?

07:00 - 07:452020/2021, what have we learned from this disruption so far?
  • How different was this for our sport and our industry?
  • Where is our endurance limit and what is our recovery capacity?
07:45 - 08:30Partnerships as a way forward?
  • Capital and destination cities and ski resorts as our hosts
  • Amusement parks and Fan-based clubs practices
09:00 - 09:45Spending partners and how can we diversify our income streams?
  • Understanding spending of runners and tourists in general
  • Charities and fundraising, what is current and what is next?
09:45 - 10:30Digital maturity and what will bring us there?
  • Digital Infrastructure to meet the future growt
  • TV, Online, and digital transformation
10:30 - 12:00European Athletics Lunch (offered by the organizer)
12:00 - 12:45Price your race at the right level – Repricing Strategies
  • Do we dare to challenge the status quo and explain why?
13:15 - 14:00Marketing channel mix: where is the money best spent?
  • Limited budget, limited content, unlimited channel
  • Best kept secrets: what works and what doesn't
14:30 - 15:15World Marathon Majors and SuperHalf
  • WMM Qualifiers and what we can offer?
  • SuperHalfs and what we have learned so far?
15:45 - 16:30Wrap up and Closing Keynote
17:30 - 19:30European Athletics Dinner (offered by the organizer)

The theme of the morning:

Content as the driver in a transforming world

Flow 1
Content production – Quality over quantity
06:30 - 07:15Runner generated content
07:15 - 08:00Influencers use
08:30 - 09:15Race generated content
09:15 - 10:00Storytelling for the runners and about the runners
Flow 2
Live event production
07:15 - 08:00Livestreaming & TV production
08:30 - 09:15Postproduction & OTT
09:15 - 10:00Generation Z - media trends and commercial rights
Flow 3
Diversity and Inclusion within the running industry
06:30 - 07:15Charities and their values becoming yours
07:15 - 08:00Projects that drive inclusion and public attention
08:30 - 09:15Diversity in sports and how it generates participation
09:15 - 10:00Campaigns that create social buzz around your events
Flow 4
Local community building
06:30 - 07:15Volunteering as public service in our events
07:15 - 08:00Sustainability as the only road to take
08:30 - 09:15Public Funding, must have within the new model
09:15 - 10:00Uplifting people and communities through running
10:00 - 10:30Networking as the closing of the ERBC 2022 – Look into the future
Afternoon Departures

Post-Conference race day experience

(Optional, after the ERBC finishes)

11:45Departure to Ramboll Stockholm Half Marathon
12:00 - 16:00ERBC Hospitality zone open
13:30Start of Ramboll Stockholm Half Marathon

Registration Options

Individual Registration

Regular Price

July 1st to August 31st 2022

€ 495for one


Team Registration

Regular Price

July 1st to August 31st 2022

€ 1290for a group of 3

Min number of team members: 3

Max number of team members: 10

What's included in registration

  • Accreditation for the participant
  • Entry to all Conference Sessions and Workshops
  • Welcome Bags with Goodies
  • Welcome Dinner offered by the City of Stockholm, Thursday, 15 September 2022
  • Morning Run, Friday, 16 September 2022
  • Lunch offered by European Athletics, Friday, 16 September 2022
  • Dinner offered by European Athletics, Friday, 16 September 2022
  • Race Guests Hospitality zone offered by Marathon Gruppen, Saturday, 17 September 2022
  • Race Entry to The Ramboll Stockholm Half Marathon offered by Marathon Gruppen, Saturday, 17 September 2022


ERBC participants are offered a 10% discount with the promo code PRO10SE at the following hotels

Scandic Norra Bantorget

300 m from event venue

Drottninggatan shopping street is just around the corner and leads all the way to the Old Town. For some of our rooms, you have views over the rooftops of Stockholm.

Downtown Camper by Scandic

950 m from event venue

In the heart of Stockholm, at its most vibrant core, lies Downtown Camper – the perfect base for intrepid urban explorers. Just a few minutes’ walk from our hotel you'll find the best of Stockholm to explore; shopping, outings, restaurants, parks and other adventures. Downtown Camper is the ultimate base from which to explore the city.

Scandic Grand Central

400 m from event venue

A New York-inspired one-of-a-kind hotel and entertainment venue that blends the bustle of the streets, theatre, music, art and design. An eclectic mix of historical and contemporary, located in the heart of Stockholm. For those who appreciate an inspirational international scene steeped in music and culture.

Scandic Continental

800 m from event venue

Scandic Continental enjoys a fantastic location in Stockholm city centre. Close to shopping areas, culture, attractions and restaurants. Popular attractions such as the Old Town, the Opera, City Hall and Royal Palace are all close by.

Video from ERBC 2019

Images from ERBC 2019

Event Partners

This Stockholm based company makes endurance events globally accessible and straightforward to discover. The company's international team is opening the world for everyone to explore through endurance sports.

Known mainly for:

    The biggest endurance calendar, covering 176 countries and more than 32,000 active events
    A fast-growing running events' marketplace where organisers from 125 countries are already reaching runners from all over the world.

The Marathongruppen is the largest event organiser in Sweden. The company started in 1979 with the first edition of Stockholm Marathon. It already served around 6 million participants and today hosts high quality events for more than 200,000 runners a year.

Known mainly for: