Connecting the running industry

15 - 17 September 2022

See programme

3

Days

45

Speakers

300

People

21K

Ramboll Stockholm Half

Thank you for attending

Colleagues, Running and Mass Participation Professionals,

It was great to see you in person and spend time together in Stockholm! We as European Athletics, Marathongruppen and World’s Sports Group worked together to make your experience memorable and to have a good taste of Sweden this year with the City of Stockholm Golden Hall Reception and Ramboll Stockholm Half Marathon experience. 

Together, you have contributed to connecting the running industry post covid. You have been an important element of the European Running Business Conference, and we hope that we met your expectations overall. We will look forward to meeting those expectations even more in 2024 when the next edition will take place, and we hope for much stronger market conditions for our sport. The date and Venue will be announced to you no later than the spring of 2023 so you have at least a year to plan your team’s attendance. 

With all of us looking towards a stronger 2023 and 2024 be reassured we will do great things together!

Your Sport for Life!

Get tools and guidelines to improve your race experience

Get inspired about how to increase your number of participants

Network with other organisers, media, federations and suppliers

Share & learn best practices from the industry leaders

Hosts

Geoff Wightman

Elin Mendola

Speakers

Beatrice Olsson Fahlberg

Carlo Capalbo

Paco Borao

Bob Verbeeck

Dorte Vibjerg

Sarah Rowell

Jan Olsson

Mariano Alvarez

Michel Poletti

Åsa Edlund Jönsson

Alessio Punzi

Chris Robb

Jakob Larsen

Karin Grute Movin

David Fridell

Nadeem Khan

Sašo Belovski

Nevena Vukašinović

Scott Cassin

Santiago Torrent

Peter Berggren

Adriana Krnáčová

Jan Hejda

Erik Ahlström

Claudio Zappetti

Molly Christopher

Micheal Lemmel

Ede Rutkovszky

Harri Jantunen

Jaclyn Levi

Thorsten Griesbach

Virgil Andrew

Raymond Perin

Charlotte Melchert

Pierre Duvelleroy

Niels Schut

Marko Vasic

Clara Miret

Jean Gracia

Harald Mika

Leo Krichmara

Fanny Borgström

Erik Bergqvist

Christian Milz

Panagiotis Dimakos

Marc Freudweiler

Laurent Leloup

Johan Steene

Staffan Movin

Programme

Morning to midday - Arrival & Accreditation

08:30 - 12:45Pre-Conference meetings and networking (before the ERBC starts)

Flow 1
(ROOM: 253) Trail, Ultra and Marathon running, meeting and networking

09:00 - 09:15Introduction

Fanny Borgström

09:15 - 10:00Where are we today and where are we heading?

Harri Jantunen

10:00 - 10:45Transgrancanaria growth strategy. Spartan Trail World Championships

Santiago Torrent

Mariano Alvarez

11:15 - 11:45Playground Nature: Opportunities & Challenges - Plogga

Erik Ahlström

11:45 - 12:30Ultra and Mountain running update

Sarah Rowell

Nadeem Khan

Flow 2
(ROOM: 359) All about timing and registrations, meeting and networking

09:00 - 10:00Meet and Discuss with MYLAPS

Raymond Perin

10:15 - 11:15Meet and Discuss with RACE RESULT

Thorsten Griesbach

11:30 - 12:30Meet and Discuss with HAKU

Jaclyn Levi

Flow 3
(ROOM: 361) Race Technology, meeting and networking

08:30 - 09:15Meet and Discuss with GetPica

Claudio Zappetti

09:30 - 10:15Meet and discuss with TracX

Niels Schut

10:45 - 11:45Meet and discuss with GivenGain

Marc Freudweiler

11:45 - 12:30Meet and discuss with Njuko

Pierre Duvelleroy

Flow 4
(ROOM 255) Swedish Mass participation and events (by invitation only)

09:30 - 10:15Lobbying - structure to increase efficiency

David Fridell

10:15 - 11:45Communication and positioning

Staffan Movin

11:00 - 12:00Best practice - how to secure top quality and volunteers

Erik Bergqvist

12:00 - 12:30Road Map - bounce back better

Staffan Movin

12:30 - 14:00Free time to network outside before ERBC 2022 starts

Thursday afternoon

The theme of the afternoon:

In the eye of the runner, putting the runner first!

14:00 - 14:30Speed dating – where do we come from - To open the ERBC 2022

Flow 1
(ROOM: 255) The Nordic Model - Strength in Numbers

14:30 - 15:15Clubs by the runners and for the runners

Dorte Vibjerg

15:15 - 16:00Event portfolio beyond running events only

Micheal Lemmel

16:30 - 17:15Building the regional narrative as way to go

Jakob Larsen

17:15 - 18:00Future of the Nordic Mode

Staffan Movin

Flow 2
(ROOM: 253) Going Off-Road: Trail, Ultra and Mountain running

14:30 - 15:15UTMB / IRONMAN approach to the trail "business"

Michel Poletti

15:15 - 16:00Beyond your limits? Ultra and Mountain as ultimate experiences

Johan Steene

16:30 - 17:15European Athletics Off-Road Running Championships

Sarah Rowell

Ede Rutkovszky

17:15 - 18:00Future of the Off-Road Running

Sarah Rowell

Harri Jantunen

Nadeem Khan

Flow 3
(ROOM: 359) Product by the runner and for the runner

14:30 - 15:15How to drive back international participants?

Charlotte Melchert

15:15 - 16:00How to create greater content that will attract runners?

Niels Schut

16:30 - 17:15Runner-focused race service and runner needs

Leo Krichmara

17:15 - 18:00Future of the runner focused industry

Jakob Larsen

Flow 4
(ROOM: 361) Data & Technology and Event Production

14:30 - 15:15Registrations, Data Practices, learnings, and limits

Pierre Duvelleroy

15:15 - 16:00Technology and optimal event production

Harald Mika

16:30 - 17:15Meeting room available for individual meetings and networking

17:15 - 18:00Digital transformation from the race organizer perspective

Thorsten Griesbach

18:30 - 21:00Welcome Dinner and ERBC Opening Stockholm City Hall

(Room: Plenary room, on floor 3)

The theme of the morning:

How disruption can be something positive?

The theme of the afternoon:

How to transform to be financially sustainable?

07:00 - 08:00MYLAPS 5K Morning Run (Start/Finish at Norra Latin)

09:00 - 09:10Welcome by European Athletics

Christian Milz

09:10 - 09:302020/2021, what have we learned from this disruption so far?

Chris Robb

09:30 - 10:00Where is our endurance limit and what is our recovery capacity?

Carlo Capalbo

10:00 - 10:15How different was this for our sport and our industry?

Paco Borao

10:15 - 10:35Partnerships as a way forward? Part 1

  • Capital and destination cities as our hosts

Adriana Krnáčová

10:35 - 11:00Coffee Break

11:00 - 11:45Spending partners and how can we diversify our income streams?

11:00 - 11:30Understanding spending of runners and tourists in general

Beatrice Olsson Fahlberg

Peter Berggren

11:30 - 11:45Charities and fundraising, what is current, and what is next?

Clara Miret

Marc Freudweiler

11:45 - 12:45Digital maturity and what will bring us there?

  • Digital Infrastructure to meet the future growth

Jaclyn Levi

Pierre Duvelleroy

Raymond Perin

Thorsten Griesbach

12:45 - 13:00Generation Z and media trends

Åsa Edlund Jönsson

13:00 - 13:10Morning Wrap-up and takeaways

Panagiotis Dimakos

13:10 - 14:30European Athletics Lunch (offered by the organizer)

14:30 - 15:00Partnerships as a way forward? Part II

  • Our way to an eternal organisation

Bob Verbeeck

15:00 - 15:05Price your race at the right level – Repricing Strategies

Marko Vasic

15:05 - 15:45Do we dare to challenge the status quo and explain why? Panel discussion

Bob Verbeeck

Carlo Capalbo

David Fridell

15:45 - 16:30Marketing channel mix: where is the money best spent?

15:45 - 16:00Role of the marketplaces in the running industry

Charlotte Melchert

16:00 - 16:15Every Runner as a Champion, multiplier effect

Claudio Zappetti

16:15 - 16:30Best kept secrets: what works and what doesn’t

Virgil Andrew

16:30 - 17:00Coffee Break

17:00 - 17:45Updates from World Athletics, World Marathon Majors, and SuperHalfs

  • WMM Qualifiers and what we can offer? 
  • SuperHalfs and what we have learned so far? 

17:00 - 17:15World Athletics Update

Alessio Punzi

17:15 - 17:30WMM Qualifiers and what we can offer?

Scott Cassin

17:30 - 17:45SuperHalfs and what we have learned so far?

Sašo Belovski

17:45 - 18:00Diversity, Equity, and Inclusion, values-driven change

How we will gain ground with our audience and why it matters

Karin Grute Movin

Elin Mendola

18:00 - 18:30Wrap up and Panel Discussion

Paco Borao

Carlo Capalbo

Marko Vasic

18:30 - 19:30Networking time, before the dinner starts

19:30 - 21:30European Athletics Dinner (offered by the organizer)

The theme of the morning:

Content as the driver in a transforming world

Flow 1
(Room: 253) Race Organizers Forum

08:30 - 09:15Technology is my asset and is my headache

Charlotte Melchert

09:15 - 10:00Let's speak about pricing and financial sustainability

Chris Robb

10:30 - 11:15What can I offer to my fellow race organizers?

Paco Borao

11:15 - 12:00Protect your revenues, event and runner cancelations

Molly Christopher

Flow 2
(Room: 359) Live event production

08:30 - 09:15Commentators & event storytelling

Geoff Wightman

09:15 - 10:00Packing our TV rights together?

Marko Vasic

10:30 - 11:15Runner-generated content

Claudio Zappetti

11:15 - 12:00Media trends and TV rights

Jan Olsson

Flow 3
(Room: 255) Diversity and Inclusion within the running industry

08:30 - 09:15Charities and their values becoming yours

Clara Miret

09:15 - 10:00Projects that drive inclusion and public attention

Nevena Vukašinović

10:30 - 11:15Diversity in sports and how it generates participation

Elin Mendola

Karin Grute Movin

11:15 - 12:00Campaigns that create social buzz around your events

Nevena Vukašinović

Flow 4
(Room: 361) Local Community Building

08:30 - 09:15Volunteering as public service in our events

David Fridell

09:15 - 10:00Sustainability as the only road to take

Karin Grute Movin

Jan Hejda

10:30 - 11:15Public Funding, must have within the new model

Staffan Movin

11:15 - 12:00Uplifting people and communities through running

Alessio Punzi

12:00 - 12:30Networking as the closing of the ERBC 2022 – Look into the future

Afternoon Departures

Post-Conference race day experience

(Optional, after the ERBC finishes)

13:45Departure to Ramboll Stockholm Half Marathon

Guided walk from Norra Latin main entry.

14:00 - 18:00ERBC Hospitality zone open

15:30Start of Ramboll Stockholm Half Marathon

Post-Conference Experience

SUNDAY

10:00 - 11:30Guided tour Stockholm City

Departure from Norra Latin main entry

Participants joined

Albanian Athletics Federation

SportImPuls

Azerbaijan Athletics Federation

Sporthopaedicum Berlin

Sporta federatie

Athletic Federation of Bosnia and Herzegovina

Atletski klub "Prnjavor"

Banja Luka Marathon

Bulgarian Athletics Federation

MYLAPS Sports Timing

Alvarez Films

Cyprus Amateur Athletics Association

BestSolutionForYou

Czech Athletic Federation

RunCzech

Aarhus 1900 Atletik og Løb

Aarhus Motion

OGF

Rullesport Danmark

Sport Event Syd

Sports Confederation of Denmark (DIF)

Images from ERBC 2022

ERBC and 2025 European Running Championships

Would you and your organization be interested in hosting the 2024 European Running Business Conference? If so, do not be shy and reach out to us, as we trust that in 2024 we will have close to 400 participants across 50+ countries.

Real opportunity to show to your colleagues from the running industry your work, your event, and your city. ERBC will grow with time and every single edition is a new opportunity to innovate with a local flavor, so you would be empowered as a host to tailor this event toward your vision as well. During the ERBC, you could hear about a brand new event by European Athletics that will become a major Championships open for all Europeans to compete at.

As announced, 2025 European Running Championships will take place every two years in springtime and European Athletics would like to know if you are interested in hosting it. We will be going for targeted host city finding and individual discussions, therefore if you have a strong interest let us know so we can demonstrate together a strong business model for this Championships.

If you would like to bring one of these memorable events to your city please contact marko.vasic@european-athletics.org

Event Partners

This Stockholm based company makes endurance events globally accessible and straightforward to discover. The company's international team is opening the world for everyone to explore through endurance sports.

Known mainly for:

  • ahotu.com
    The biggest endurance calendar, covering 176 countries and more than 32,000 active events
  • worldsmarathons.com
    A fast-growing running events' marketplace where organisers from 125 countries are already reaching runners from all over the world.

The Marathongruppen is the largest event organiser in Sweden. The company started in 1979 with the first edition of Stockholm Marathon. It already served around 6 million participants and today hosts high quality events for more than 200,000 runners a year.

Known mainly for:

Supporters

Exhibitors